The Rinebold Company is a female-owned consulting practice based in Central Indiana providing strategic communications and a wide range of marketing and brand services to a wide range of clients including:
- Collegiate Athletic Conferences
- Colleges and Universities
- Sports and Entertainment Organizations
- Member Associations
- Advocacy Groups
- Non-Profit Organizations
The company’s principal, JoJo Rinebold, has more than 25 years’ experience in brand strategy, communications, market research, project management and special event development.
Her background originated in sports management representing national and international sporting events. From there she joined the NCAA where she was responsible for the Association’s brand strategy, championships marketing and promotion, special events and community outreach. For more than a decade, her role with the NCAA involved public-facing brand execution and communications but also internal advocacy and outreach efforts with the NCAA’s 1000+ member institutions, administrators and student-athletes.
Upon departing the NCAA, JoJo co-founded The Cryder Rinebold Company, a strategic communications consulting practice working with organizations at the national, regional and local level. In July 2016, JoJo became the sole owner and principal of The Rinebold Company.