Brand Strategy

Q: Do you have a clear view of who you really are, where you are going, and what makes you truly unique? 

Every company has a brand but not every company has a brand strategy. Remember this – you can drive your company’s brand but how your customers define it is what will ultimately drive value and sustainability. The Rinebold team can determine the current status of your brand, how that matches up to where you would like it to be and what drivers are influencing how large or small that gap is. We can develop strategies to 1) launch a brand for a new business/product, 2) refresh a brand that may have drifted from its original strategy, or 3) formalize a brand strategy that may have been unspoken, assumed or communicated in an inconsistent way. We can also help develop plans that ensure your brand strategy is being implemented and integrated into every component of your organization (top-to-bottom and side-to-side). It is one thing to have a strategy…it is another one to maximize it as a key asset of your organization. 


Communications Strategy:

Q: Is your brand message being effectively communicated through every possible opportunity and available platform? 

Once you have a clear understanding of who you are, where you are going, and what makes you truly unique, it needs to be communicated through every touch point with your customers and audiences. The Rinebold team can help you not only see the opportunities but to also maximize them. After clearly defining the key messages that perfectly define your brand, we determine the optimal and most meaningful places to deliver those messages. We develop truly integrated communications models through all of your various channels – marketing, public and media relations, advertising, promotions, development/fundraising, digital platforms, events, employee engagement, community relations, executive level communications/speeches, etc. 


Market Research: 

Q: Are you basing your decisions on information that has been collected through sound methodology or are you simply oiling the squeakiest wheel?

Strategic market research is an essential cornerstone for developing an effective brand strategy and for measuring results. The Rinebold team has a high level of expertise in conducting qualitative research – asking key questions of your constituents but also understanding the implications of their insight. The Rinebold team has also partnered with the industry leading market researchers who can gather and interpret key data points and longitudinal measures.  Both the qualitative and quantitative research findings can provide a depth of insight, showing how the findings apply to your organization, your brand, and the strategic decisions facing you now and into the future. 


Graphic Design:

Q: Is there a strategic and consistent look to everything you do? Do you have a system that incorporates marks, colors, typography, and supporting visual elements?

Never underestimate the value of a brand that is visually recognizable. Logos, colors and typography aren’t simply a result of designers playing around and being creative. They are carefully integrated components that make up a strategic visual system that further drive the uniqueness of your brand. How your company presents itself visually is just as important as its specific communication structure or business strategy. The Rinebold team has worked with some of the best creative minds in the industry and can help ensure that the graphic design your organization employs elevates your brand and strategically communicates your key messages. 


Events:  

Q: Do your organization’s events accurately represent your brand, deliver your key messages, and galvanize your employees, stakeholders, clients, and new audiences?

When done correctly, strategically, and most of all, creatively, events can become tremendous opportunities to advance key messages about your organization. They should be treated as communication platforms intended to result in something tangible and meaningful. The Rinebold team has managed events for audiences as intimate as a few hundred people to crowds as large as tens of thousands of attendees – and we treat every event as an opportunity to advance our client’s brand. We handle everything from creative development through execution, sparing no details and ensuring that every moment of the experience reflects your organization’s brand.